Recycling ads are often rather serious and focus on the negative environmental consequences of not recycling.  Our new campaign, developed by creative agency TBWA, flips that idea on its head by showing the positive feeling you get from recycling with CDS Vic.  

Featuring a brand-new catchy track from Luke McKay and Melbourne rapper, Mkada, the campaign is aimed at encouraging people who have thought about taking part in CDS Vic but haven’t yet done so, to give it a go. 

Remember that when you return eligible containers to one of our refund points, you’re not just helping the environment, but you’re also doing a community service by helping to keep your local streets, parks and waterways clear of litter. And you get a refund that you can keep or donate to a cause that you care about. That’s a lot to feel good about!